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Designing for Scale: Real World Lessons from Applying Implementation and Behavioral Science
What are the key ingredients – and barriers – to scaling an initiative for widespread impact?
Join the Penn Medicine Nudge Unit on October 14 for a thought-provoking discussion with behavioral and implementation science experts on how to scale projects successfully. The event will feature economics professor John List, author of The Why Axis and The Voltage of Effect: How to Make Good Ideas Great and Great Ideas Scale, and leading voices in the application of behavioral science and implementation science principles for the improvement of health care outcomes and delivery.


12:00 PM | Keynote address by John List, followed by Q&A moderated by Kit Delgado

12:45 PM | Panel discussion with John List, Rinad Beidas, Srinath Adusumalli, and Mitesh Patel moderated by Kit Delgado, followed by Q&A

Oct 14, 2022 12:00 PM in Eastern Time (US and Canada)

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John A. List, PhD
Kenneth C. Griffin Distinguished Service Professor in Economics @University of Chicago
John List pioneered the use of field experiments for testing behavioral theories and learning about behavioral principles that are shared across different domains. His work has been published in hundreds of peer-reviewed journal articles. List is the author of the international bestseller The Why Axis and The Voltage of Effect: How to Make Good Ideas Great and Great Ideas Scale.
M. Kit Delgado, MD, MS
Director, Penn Medicine Nudge Unit @University of Pennsylvania Health System
Kit Delgado is an assistant professor of emergency medicine and epidemiology at the University of Pennsylvania Perelman School of Medicine and Director of the Penn Medicine Nudge Unit. His research blends behavioral and data sciences with insights gleaned through practicing emergency medicine in an urban trauma center to guide patients and clinicians toward decisions that are personally safer or improve the quality of acute care.
Rinad Beidas, PhD
Chair and Ralph Seal Paffenbarger Professor of Medical Social Sciences @Northwestern University Feinberg School of Medicine
Rinad Beidas is an internationally recognized leader in implementation scientist. Her research leverages insights from behavioral economics and implementation science to make it easier for clinicians, leaders, and organizations to use best practices to improve the quality and equity of care and enhance health outcomes. She is a former director of the Penn Medicine Nudge Unit.
Mitesh Patel, MD, MBA
National Vice President for Clinical Transformation and National Lead for Behavioral Insights @Ascension
Mitesh Patel is a physician executive and behavioral scientist. At Ascension, he is the executive lead for the strategic vision and operational implementation of behavior change programs scaled to transform clinical care nationally. As the founding director of the Penn Medicine Nudge Unit, he led more than 25 clinical trials testing the design of nudges, gamification, and wearables to change clinician decisions and patient behaviors.
Srinath Adusumalli, MD, MSHP, MBMI
Senior Medical Director, Enterprise Virtual Care @CVS Health
Srinath Adusumalli is a cardiologist. At CVS Health, he drives clinical initiatives to support the company’s virtual strategy. Prior to joining CVS Health, he was an assistant professor of clinical medicine at the Perelman School of Medicine and served in multiple leadership roles at Penn Medicine, including as Assistant Chief Medical Information Officer for Connected Health and the Deputy Director of the Penn Medicine Nudge Unit.